Four Lenses, Infinite Insights

Four Lenses, Infinite Insights

Discover why the colors-based temperament approach outshines MBTI, DiSC, and the Big Five. With its holistic perspective, growth-oriented insights, and wide-ranging applications, Our four temperaments model offers a superior framework for understanding personality. Explore 40 compelling reasons why this accessible and dynamic approach is the key to personal growth, effective relationships, and organizational success.

Unveiling the Temperament Advantage

In the vast smorgasbord of personality assessment tools currently available for consumption in the marketplace, our colors-based temperament approach (Blue, Gold, Green, and Orange) stands out as a uniquely comprehensive and accessible framework for understanding individual differences. While models like the Myers-Briggs Type Indicator (MBTI), DiSC, and the Big Five have their merits, as well as many others (see Competitors below) our four temperaments model offers a range of compelling advantages that set it apart from the competition. In this article, we’ll explore a number of reasons why the colors-based temperament approach is the superior choice for personal growth, interpersonal understanding, and organizational development.

“Knowing yourself is the beginning of all wisdom.”

40 Ways We Outshine our Competitors

  1. Integrates Cognitive Processes and Values. Our four temperaments model offers a comprehensive approach to understanding personality by incorporating both cognitive styles and core values into a single, unified framework. This holistic perspective sets it apart from other models that focus solely on traits, behaviors, or preferences, as it recognizes the interconnected nature of how we think and what we prioritize. By combining these essential elements, the four temperaments provide a more complete picture of individual differences.
  2. Allows for Blended Temperaments. The spectrum approach of the four temperaments acknowledges that each person possesses a unique combination of temperament qualities, rather than fitting neatly into a single, distinct type. This nuanced perspective recognizes that individuals can exhibit varying degrees of each temperament, allowing for a more accurate representation of the complexities of human personality. By embracing the concept of blended temperaments, this model moves beyond the limitations of rigid categorization and celebrates the diversity of individual expression.
  3. Accommodates Greater Individuality. With its spectrum approach, our four temperaments model allows for billions of potential temperament blends, far surpassing the 16 types of MBTI, the four types of DISC, or the trait combinations of the Big Five. This vast array of possibilities enables the system to capture the true depth and breadth of human individuality. By recognizing that each person’s temperament is a unique mosaic of qualities, this model provides a framework for understanding and appreciating the unique and singular nature of every individual.
  4. Better Accounts for Change Over Time. Unlike other systems, which view types as relatively fixed, our four temperaments model recognizes that a person’s primary, secondary, tertiary, and quaternary temperament expressions can shift throughout their lifespan as they encounter new experiences and challenges. While they may never change who they are, they can learn to “do” the behaviors of other temperaments. This dynamic approach acknowledges that personality is not a static entity but rather an evolving aspect of the self that can adapt and grow in response to life’s journey. By allowing for these changes, the model provides a more accurate and flexible representation of personality development.
  5. More Positive/Growth-Oriented Framing. Our four temperaments model sets itself apart by focusing on the positive attributes, strengths, values, and cognitive drivers associated with each temperament, rather than merely describing traits or behaviors. This growth-oriented language emphasizes the inherent potential within each individual and encourages a more affirming and empowering view of personality. By highlighting the unique gifts and talents of each temperament, this model promotes personal development and self-acceptance, fostering a more constructive and uplifting approach to understanding oneself and others.
  6. Emotional Intelligence: Self-Awareness. Our four temperaments model fosters self-awareness, a key aspect of emotional intelligence. By understanding their unique blend of temperament qualities, individuals gain insights into their thoughts, feelings, and behaviors. This self-knowledge enables them to recognize strengths, challenges, and growth opportunities, empowering intentional choices. Through the temperament lens, individuals develop a deeper appreciation for their emotional patterns, triggers, and responses, leading to improved emotional regulation, decision-making, and relationships. The model catalyzes ongoing self-discovery and personal growth.
  7. Emotional Intelligence: Self-Management. Our four temperaments model supports effective self-management, another pillar of emotional intelligence. By recognizing their temperament’s strengths and challenges, individuals can develop strategies for regulating emotions, managing stress, and adapting to change. The model provides insights into effective approaches for each temperament, such as physical activity for Oranges or creative expression for Blues. By leveraging strengths and addressing growth areas, individuals can cultivate habits that promote emotional balance, resilience, and personal effectiveness, navigating challenges with poise, maturity, and self-control.
  8. Leverages Metaphor for Memorable Insights. The use of color metaphors in our four temperaments model makes the concepts more tangible, engaging, and memorable compared to clinical-sounding initials or factors. These vivid metaphors help individuals connect with the temperament descriptions on a deeper, more intuitive level, facilitating self-understanding and recognition. By employing these evocative symbols, the model becomes more accessible and relatable, enabling people to grasp and retain the key insights about their own temperament blend and those of others.
  9. Emphasizes Diversity and Inclusion. The spectrum approach of our four temperaments model underscores the idea that there are countless valid ways of being, rather than placing individuals into rigid categories. This perspective fosters a greater appreciation for the rich palette of human diversity and encourages a more inclusive view of personality differences. By recognizing that each temperament blend is unique and valuable, the model promotes acceptance, understanding, and collaboration across diverse cognitive styles, ultimately contributing to a more harmonious and egalitarian society.
  10. Applicability Across Cultures. Our four temperaments model is rooted in universal human values, motivations, and thought patterns that transcend cultural boundaries, making it more adaptable to diverse contexts than models primarily developed within Western psychology. By tapping into these fundamental aspects of human nature, the model can be effectively applied and interpreted across various cultural settings, allowing for a more comprehensive and inclusive understanding of personality. This cross-cultural applicability enables the model to serve as a bridge for understanding and appreciating the commonalities and differences among individuals worldwide.
  11. Integration of Ancient and Modern. Our four temperaments model draws a correlation between the wisdom of ancient philosophies, such as the “four humors” theory, while seamlessly integrating modern psychological research and insights. This unique fusion of traditional knowledge and contemporary science creates a comprehensive and well-rounded framework for understanding human personality. By honoring the enduring truths of the past while embracing the latest advancements in psychology, the model offers a rich and nuanced perspective that is both timeless and relevant to the modern world.
  12. Avoids Letters/Factors Stereotyping. Unlike models that rely on letters (e.g., “I” for Introversion) or factors, which can easily lead to oversimplification and stereotyping, Our four temperaments model employs color metaphors that are more open to interpretation and less prone to pigeonholing. These symbolic representations allow for a more nuanced and individualized understanding of each temperament, as the colors evoke a range of associations and qualities rather than a single, fixed meaning. By avoiding the pitfalls of reductive labeling, the model encourages a more expansive and flexible approach to personality.
  13. Provides Growth/Development Paths. Our four temperaments model goes beyond mere assessment by offering clear, temperament-specific pathways for personal and cognitive growth. Each temperament is associated with unique strengths, challenges, and opportunities for development, providing individuals with a roadmap for enhancing their self-awareness and realizing their full potential. By outlining these growth paths, the model empowers individuals to actively engage in their own personal and professional development, fostering a sense of agency and self-determination in the pursuit of a more fulfilling life.
  14. More Intuitive and Accessible. The color metaphors used in our four temperaments model make the concepts more intuitive and accessible to people from all walks of life, regardless of their background or level of psychological knowledge. The vivid and engaging nature of the color associations allows individuals to quickly grasp and relate to the temperament descriptions, facilitating self-identification and understanding. This accessibility also makes the model easier to remember and apply in daily life, promoting greater self-awareness and interpersonal insight.
  15. Incorporates Environmental Influences. While acknowledging the innate aspects of temperament, our four temperaments model also recognizes the significant role that environmental factors, such as parenting, education, and life experiences, play in shaping an individual’s personality. This comprehensive approach provides a more complete understanding of how temperament is expressed and developed over time. By considering the impact of external influences, the model offers a more nuanced and contextualized view of personality formation.
  16. Leverages Popular Media Examples. Our four temperaments model comes to life through the use of well-known fictional characters that embody the different temperament archetypes. These popular media examples serve as relatable reference points, making the model more engaging and memorable for individuals exploring their own temperament blend. By drawing parallels between real-life personalities and iconic characters, the model helps people better understand and connect with the temperament descriptions, fostering a deeper appreciation for the diversity of human nature.
  17. Combines Nature and Nurture. Our four temperaments model recognizes the complex interplay between innate biological dispositions and environmental influences, offering a holistic bio-psycho-social perspective on personality development. By acknowledging the role of both nature and nurture, the model provides a more comprehensive understanding of how temperament is shaped and expressed throughout an individual’s life. This integrated approach allows for a more nuanced exploration of the unique combination of factors that contribute to each person’s distinct temperament blend.
  18. Accommodates Multi-Potentiality. The spectrum approach of our four temperaments model acknowledges that individuals can have multiple potential temperament pathways, rather than being confined to a single, fixed type. This recognition of multi-potentiality allows for a more flexible and dynamic understanding of personality, as people may exhibit different temperament expressions in various contexts or stages of life. By embracing this fluidity, the model encourages individuals to explore and develop their diverse strengths and interests, fostering personal growth and adaptability.
  19. More Applicable Across Lifespan. Our four temperaments model recognizes that temperament expressions can manifest differently throughout an individual’s life, from childhood to adulthood, and across various contexts such as careers and relationships. This lifespan perspective allows for a more comprehensive understanding of how personality evolves and adapts over time, considering the unique challenges and opportunities that arise at different stages of development. By acknowledging this fluidity, the model provides a more realistic and dynamic view of personality across the lifespan.
  20. Connects to Broader Philosophical Concepts. The four temperament archetypes in the model are linked to fundamental philosophical ideas about human nature that have been explored across various wisdom traditions. By connecting these temperament descriptions to enduring existential questions and insights, the model gains a deeper significance and relevance, transcending the realm of mere personality assessment. This philosophical grounding enriches the understanding of temperament, inviting individuals to reflect on their place within the larger context of human experience and meaning-making.
  21. Links Micro and Macro Patterns. Our four temperaments model illuminates the connections between individual temperament expressions and the broader patterns observed in families, teams, communities, and cultures. By recognizing these micro and macro level links, the model offers a more comprehensive understanding of how personality shapes and is shaped by social dynamics. This systemic perspective highlights the interdependence and mutual influence between individuals and their environments, providing valuable insights for fostering more harmonious and effective relationships across various contexts.
  22. Accommodates Introverted and Extraverted Preferences Across All Temperaments. Our four temperaments model recognizes that each individual, regardless of their primary temperament, falls somewhere along the extraversion scale, ranging from low (introversion) to middling (ambiversion) to high (extraversion). By acknowledging this additional layer of complexity, the model avoids presenting any single preference as universally ideal and instead values the unique gifts and challenges associated with both inward and outward-focused styles. This inclusive approach promotes a more nuanced understanding of personality and celebrates the diversity of human expression.
  23. Explains Interpersonal Attraction/Conflict. Our four temperaments model provides valuable insights into the dynamics of interpersonal attraction and conflict by exploring how different temperament combinations may be more naturally harmonious or prone to misunderstandings. By recognizing the unique communication styles, values, and preferences associated with each temperament, individuals can gain a deeper understanding of the factors that contribute to successful relationships and potential areas of tension. This knowledge empowers people to navigate interpersonal interactions with greater awareness, empathy, and skill.
  24. Incorporation of Creativity/Artistry. Our four temperaments model celebrates the creative and artistic qualities associated with all four temperaments, recognizing the value of these unique expressions of human potential. By highlighting the importance of creativity and artistry, the model provides a more comprehensive and appreciative view of personality, acknowledging the diverse ways in which individuals contribute to the richness of human experience. This inclusion of creative aspects sets the model apart from other frameworks that may overlook or undervalue these essential elements of personality.
  25. Links to Historical Figures. Our four temperaments model comes to life through the exploration of notable historical figures who embody the different temperament archetypes. By drawing connections between these real-life examples and the temperament descriptions, the model provides a rich cultural context that makes the concepts more relatable and engaging. These historical and contemporary illustrations serve as powerful teaching tools, helping individuals better understand and appreciate the manifestation of temperament in leadership, creativity, and social influence.
  26. Alignment with Educational Theories. Our four temperaments model aligns with prominent educational philosophies and learning style theories, providing a framework for understanding the diverse ways in which individuals process information and engage with learning experiences. By recognizing the unique cognitive preferences and strengths associated with each temperament, educators can tailor their teaching approaches to better meet the needs of diverse learners. This alignment with educational theories highlights the model’s potential for fostering more effective and inclusive learning environments.
  27. Career Mapping Potential. Our four temperaments model offers valuable insights into the strengths, proclivities, and motivations associated with each temperament, providing a foundation for effective career guidance and development. By understanding the unique blend of temperament qualities that an individual possesses, career counselors and coaches can help clients identify suitable career paths and roles that align with their natural abilities and interests. This career mapping potential empowers individuals to make more informed decisions about their professional journey, leading to greater job satisfaction and success.
  28. Basis for Organizational Cultures. Our four temperaments model provides a framework for understanding the values, communication styles, and decision-making approaches that shape organizational cultures. By recognizing the dominant temperament patterns within a team or company, leaders can gain valuable insights into the underlying dynamics that influence collaboration, innovation, problem-solving, and performance. This knowledge enables organizations to cultivate more effective and harmonious work environments, leveraging the strengths of diverse temperament blends to achieve common goals.
  29. Grounding in Narrative Traditions. The four temperament archetypes find rich expression in the core narratives, myths, and stories that have been shared across cultures throughout human history. By recognizing the enduring presence of these archetypes in our collective storytelling, the model gains a deeper resonance and meaning, connecting individuals to the timeless aspects of human nature. This grounding in narrative traditions highlights the universality and power of the temperament concepts, inviting individuals to explore their own life stories through the lens of these archetypal patterns.
  30. Complementary to Religious/Spiritual Typologies. Our four temperaments model can be meaningfully mapped onto various personality typologies found within religious and spiritual traditions, providing a bridge between psychological and philosophical understandings of human nature. By exploring the connections between temperament and spiritual archetypes, individuals can gain a more holistic and integrative perspective on their personal growth and development. This complementary relationship with religious and spiritual frameworks allows for a deeper exploration of the intersection between personality, meaning-making, and transcendence.
  31. Coaching/Counseling Applications. Our four temperaments model offers a robust framework for self-awareness, interpersonal dynamics, and personal growth, making it a valuable tool in coaching and counseling contexts. By helping clients understand their unique temperament blend and its implications for their thoughts, emotions, and behaviors, coaches and counselors can facilitate more targeted and effective interventions. The model’s emphasis on strengths, values, and development paths provides a foundation for empowering clients to overcome challenges, enhance their relationships, and fulfill their potential.
  32. Branding/Marketing Utility. The colors and archetypal associations of our four temperaments model provide a rich palette for creative branding and marketing initiatives. By understanding the core values, aesthetics, and communication preferences associated with each temperament, businesses can more effectively tailor their messaging and visual identity to resonate with their target audience. This application of the model in branding and marketing allows for more authentic and compelling consumer connections, ultimately driving engagement and loyalty.
  33. Assessment Instrument Flexibility. While structured questionnaires and assessments exist for determining an individual’s temperament blend, our four temperaments model also allows for more projective and metaphor-based approaches to exploration. This flexibility in assessment methods enables individuals to engage with the model in a way that feels most natural and resonant for them, whether through self-reflection, guided imagery, or creative expression. By offering multiple pathways for temperament discovery, the model accommodates diverse learning styles and promotes a more personalized and meaningful assessment experience.
  34. Alignment with Personality in Nature. The four temperament archetypes can be observed not only in human behavior but also in the personality patterns of the animal kingdom. By recognizing the parallels between temperament expressions in humans and other species, the model highlights the evolutionary and biological foundations of personality. This alignment with natural patterns reinforces the universality and depth of the temperament concepts, inviting individuals to explore their own nature through the lens of the broader tapestry of life on Earth.
  35. Applications in Architecture/Design. Our four temperaments model offers valuable insights into the diverse values, cognitive styles, and aesthetic preferences associated with each temperament, which can inform innovative approaches to architecture and design. By understanding how different temperament blends respond to and interact with their physical environments, architects and designers can create spaces and clothing that are more emotionally resonant, functionally effective, and inclusive. This application of the model promotes the development of human-centered design solutions that celebrate and accommodate the rich diversity of human experience.
  36. Basis for Plot/Character Development. The four temperament archetypes provide a powerful framework for writers and storytellers to create nuanced, multi-dimensional characters and compelling narrative arcs. By understanding the core motivations, strengths, and challenges associated with each temperament, authors can craft characters that are psychologically authentic and relatable, driving meaningful conflict and growth throughout the story. This application of the model in creative writing and character development elevates the art of storytelling and deepens the emotional impact of narrative works.
  37. Customizable with Cultural Nuances. While our four temperaments model is rooted in universal human patterns, it also recognizes that different cultures may prioritize or express certain temperaments in unique ways. This flexibility allows for the model to be adapted and customized to reflect the specific norms, values, and expectations of different cultural contexts. By acknowledging and incorporating these cultural nuances, the model becomes more relevant and meaningful for individuals from diverse backgrounds, promoting a more inclusive and culturally sensitive understanding of personality.
  38. Potential for Technological Integration. The rich insights and patterns of our four temperaments model can be codified into algorithms and artificial intelligence systems, enabling the development of personalized user experiences and interfaces. By leveraging the power of technology to understand and adapt to individual temperament preferences, digital platforms and tools can become more intuitive, engaging, and effective. This integration of the model with emerging technologies opens up new possibilities for tailored learning, communication, and self-discovery in the digital age.
  39. Complementary to Medical Perspectives. Our four temperaments model offers intriguing possibilities for integration with constitutional and biological theories of personalized medicine. By exploring the potential connections between temperament patterns and physiological predispositions, healthcare professionals may gain valuable insights into how an individual’s unique blend of temperament qualities influences their overall physical and mental health and well-being. This complementary perspective encourages a more holistic and individualized approach to medical care, taking into account the complex interplay between psychological and biological factors.
  40. Promoting Inclusive Communication. Our four temperaments model provides a framework for understanding and appreciating the diverse communication preferences and styles associated with each temperament. By recognizing how different temperament blends process and express information, individuals can develop more inclusive and effective communication strategies that honor the unique needs and strengths of their audience. This application of the model fosters more empathetic and productive dialogues, promoting greater understanding and collaboration across diverse groups.

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

Coloring Your Path to Personal Growth

Our colors-based temperament approach offers a rich and dynamic framework for understanding personality that surpasses the limitations of other popular models. By integrating cognitive processes, values, and growth-oriented insights, our four temperaments model provides a holistic and inclusive perspective on individual differences. Its accessibility, flexibility, and wide-ranging applications make it an invaluable tool for personal development, relationship building, and organizational success.

To learn more about how the colors-based temperament approach can benefit you or your organization, visit and discover the power of this transformative framework.


Attachment Theory. Developed by John Bowlby, this theory explores how early childhood attachments influence adult romantic relationships.

Big Five personality traits. A model that outlines five fundamental personality traits. Openness to experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism (OCEAN).

Birth Order Theory. This theory explores how a person’s birth order (oldest, middle, youngest, only child) can influence their personality traits.

California Psychological Inventory (CPI). A comprehensive personality assessment used in clinical and industrial settings.

DISC Assessment. Evaluates people based on four primary personality traits. Dominance, Influence, Steadiness, and Conscientiousness.

Enneagram. Identifies nine personality types, each with a core motivation and a set of behavioral traits.

Holland Codes. Categorizes people based on six interest areas. Realistic, Investigative, Artistic, Social, Enterprising, and Conventional (RIASEC).

Jungian Cognitive Functions. This is a complex system based on Carl Jung’s theory of psychological functions, which can be used to understand a person’s information processing preferences.

Kolbe A Index. Measures an individual’s natural instincts and how they approach problem-solving situations.

Leadership Styles. There are many different frameworks for understanding leadership styles, such as Transformational Leadership, Servant Leadership, and Situational Leadership.

Love Languages. Developed by Gary Chapman, this theory identifies five different ways people experience and express love. Words of Affirmation, Acts of Service, Receiving Gifts, Quality Time, and Physical Touch.

Minnesota Multiphasic Personality Inventory (MMPI). A widely used instrument in clinical psychology to assess psychological disorders.

Myers-Briggs Type Indicator (MBTI). One of the most popular personality frameworks, categorizing people based on preferences in four areas. Extroversion (E) or Introversion (I), Sensing (S) or Intuition (N), Thinking (T) or Feeling (F), and Judging (J) or Perceiving (P).

Personal Style Inventory (PSI). Focuses on how people behave in the workplace, identifying 12 different work styles.

Socionics. A personality theory based on the work of Carl Jung, but with some key differences from the Myers-Briggs Type Indicator.

StrengthsFinder. Based on the idea of focusing on people’s strengths rather than weaknesses, identifying 34 signature strengths that can be developed.

Temperament Theory. This theory groups people into four temperaments based on their ancient Greek origins. Sanguine (optimistic, sociable), Choleric (ambitious, hot-tempered), Melancholic (analytical, introspective), and Phlegmatic (easygoing, calm).

The Four Tendencies Framework. Identifies four personality types based on how they approach decision-making. Upholders, Questioners, Rebels, and Obligers.

The Human Design System. A system that combines elements of astrology, the chakra system, and the I Ching to create a unique personality profile.

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